People
A team connected by one belief - that better sleep shapes better living.
If done right, sleep can feel like rebirth. From Rhodes, our global promise of ‘Elevated Sleeping
Realities’ is simple: to create a safe space for deep rest and a fuller life the morning after.
Dimitris Lizardos, CEO, Brand Creator
Our long and knowledgeable journey in creating
premium sleeping environments goes three
generations back. Our team’s leaders continue
and honor the inherited ethos, traditions and
signature passion of their pioneer grandfathers
who were both renowned for their well-established
hotel-furnishing businesses.
In 2015, our team’s brand creator Dimitris Lizardos
introduced ‘REBRANDING HOTELS’ a premium
company dedicated to turnkey hotel interiors
curation, followed by WHITE PREMIUM HELLENIC
MATTRESSES with the pivotal co-management
support of Kyriakos Salahouris and the intention
to shake the industry of state-of-the-art sleeping,
launching a mattress collection of incomparable
quality.
The people behind WHITE
A team of craftsmen, makers and sleep specialists dedicated to creating handcrafted sleep solutions in Greece.
Different skills, one shared philosophy:
to create sleep that restores balance to everyday life.
Together, they shape the experience of WHITE.
Hellenic craft & R&D
Dimitris, CEO - Brand Creator
WE ARE ACTIVELY SUPPORTING OUR LOCAL COMMUNITIES IN EVERY WAY WE CAN
DEVOTED TO KEEP GROWING THE POSITIVE IMPACT OF OUR CORPORATE SOCIAL RESPONSIBILITY.
